Privacy Policy
Introduction
Welcome to Clairhurst Eye Care’s Privacy Policy, outlining the procedures concerning the collection, utilization, and sharing of your personal information during your interactions with our website, www.clairhursteyecare.com (referred to as the “Site”).
Collection Of Personal Information
We may collect personal information from you through various means, including in-person consultations, forms, and our website. This information may include your name, contact details, medical history, and other relevant details necessary for providing optometry services and order fulfillment.
Upon your visit to the Site, certain details about your device are automatically collected, including data about your web browser, IP address, time zone, and specific cookies installed on your device. As you navigate the Site, we gather information about the particular web pages or products you view, the sources of your website visits, and details about your interactions with the Site. This automatically collected information is referred to as “Device Information.”
We employ various technologies to collect Device Information:
“Cookies” are data files placed on your device, often containing an anonymous unique identifier.
“Log files” track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files capturing information about your Site browsing.
Furthermore, when you make a purchase or attempt to do so through the Site, we collect specific information, including your name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number. This information is termed “Order Information.” In this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
Purpose and Use of Data Collection
We employ the information gathered during your interactions with our clinic (and site) to ensure the highest level of service and personalized care. This includes, but is not limited to, the following:
Appointment Management:
We use your personal information to schedule and manage appointments, providing you with efficient and tailored eye care services.
Clinical Records:
Your personal and medical information is securely stored to maintain comprehensive clinical records, aiding our optometrists in delivering accurate diagnoses and personalized treatment plans.
Communication:
Keeping you informed is a priority. We use your contact details to communicate appointment reminders, share important health-related information, and address any inquiries you may have.
Insurance Processing:
To facilitate seamless insurance processing, we collect necessary details to generate accurate claims and ensure that you receive the appropriate coverage for your eye care services.
Order Processing:
To efficiently process and fulfill orders made on the Site. This includes handling payments, coordinating shipments, and delivering invoices/order confirmations.
Quality Improvement:
Your feedback is valuable. Aggregated and anonymized data may be utilized to enhance our services, address any concerns, and continually improve the overall patient experience.
In addition, Device Information, including details like your IP address, is utilized to:
Screen for Risk and Fraud:
Evaluating potential risks and detecting fraudulent activities, enhancing the security of our platform.
Optimize Site Performance:
Improving and refining the functionality of our Site by analyzing customer interactions, browsing patterns, and generating valuable analytics.
Assess Marketing Campaign Success:
Evaluating the effectiveness of our marketing efforts and campaigns to enhance user experience and engagement.
Legal Basis for Processing
Our processing of your personal information is based on your explicit consent for the provision of healthcare services and the legitimate interests in maintaining accurate and up-to-date patient records.
Disclosure of Personal Information
Transparency and security in handling your Personal Information are paramount. To provide our services, we may share your personal information with third parties for specific purposes as stated below:
Optometry Services and Order Fulfilment:
We may disclose your personal information to other healthcare providers, or third parties involved in your care such as laboratories or billing entities.
Rest assured, any sharing of your Personal Information is conducted judiciously and with utmost consideration for your privacy, and disclosure will be made in compliance with applicable privacy laws.
Website Analytics:
We utilize tools like Google Analytics to gain insights into how visitors navigate our website. For details on Google’s use of Personal Information, please refer here.
If you wish to opt-out of Google Analytics, you can do so here.
Legal Compliance and Protection:
In adherence to applicable laws, we may share Personal Information in response to legal requests or to safeguard our rights. This ensures compliance with regulatory requirements and upholds the security and integrity of our services.
Behavioural Advertising
As mentioned, Personal Information is used for targeted advertisements or marketing communications that we believe may interest you.
Security Measures
We implement security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our staff is trained to adhere to strict confidentiality standards.
Data Retention
We retain your personal information for the duration required to fulfill the purposes outlined in this privacy policy and as required by law.
Your Rights
You have the right to access, correct, or request the deletion of your personal information. Requests can be made in writing to our Privacy Officer, whose contact information is provided below.
Consent
By seeking our optometry services, you consent to the collection, use, and disclosure of your personal information as outlined in this privacy policy.
Updates and Changes
This privacy policy may be updated periodically to reflect changes in practices or for operational, legal, or regulatory reasons. Any significant changes will be communicated to you through our website or other appropriate means.
Contact Information
For any questions, concerns, or requests regarding your personal information or this privacy policy, please contact our Privacy Officer:
via email at privacy@clairhursteyecare.com or by mail using the details provided below:
Clairhurst Eye Care
511 St Clair Avenue W
416-516-3937 (EYES)
Dispute Resolution
Any privacy-related disputes will be resolved through negotiation, mediation, or as otherwise required by law.
Acknowledgment of Receipt
By using our services, you acknowledge that you have received, read, and understood this privacy policy.